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Muzz, the nation’s biggest Muslim matchmaking software, was troubled inside the India

Muzz, the nation’s biggest Muslim matchmaking software, was troubled inside the India

Asia is home to 172 million Muslims, and earth’s second-biggest market for relationships applications. But Indian women say Muzz are an adverse matches.

  • Asia gets the planet’s 3rd-premier Muslim population, trailing Muslim-bulk regions Indonesia and you can Pakistan. Muzz would like to faucet this market.
  • Indian Muslim pages on app, in the event, are not a little confident Muzz is the safe place they claims to getting.

Due to the fact Covid-19 lockdowns stimulated the interest in relationship applications across the globe, inside the India, it started the entranceway to possess Muzz. A wedding-concentrated matchmaking application having Muslim youthfulness, Muzz have over 8 mil people away from over 190 nations. However it enjoys struggled to reproduce their around the globe success within the India, where you can find the fresh new planet’s third-biggest Muslim inhabitants.

From inside the 2019 and you will 2020, Muzz noticed large seasons-on-season development in software obtain cost in the India versus their in the world overall performance, considering app analytics platform . Into the 2019, its Yahoo Enjoy and you may Software Store downloads improved from the 139% year-on-12 months in the India, plus in 2020, it flower by the almost 190%. However the app’s progress is apparently reducing within the last 2 years. Muzz’s master marketing administrator, Sim Ahmed, refused in order to comment on brand new number. (далее…)

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